An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

In today’s fast-evolving automotive market, orchestrating a seamless brand experience is key to building lasting customer ...

Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

Auto brand loyalty rose to 52.6 percent in 2024, up 1.8 points from the previous year and nearly back to the high of 54.5 ...

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

The founder talks about finding key trends, longtime subscribers and the company's expansion into buzzy new categories.

LexisNexis Risk Solutions announced that its second annual U.S. automotive brand loyalty study indicated that brand loyalty ...

Building customer loyalty is a key goal on brands and retailers’ agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a ...

Good morning from Skift. It’s Wednesday, January 8 and here's what you need to know about the business of travel today. Skift ...