The character of Aunt Jemima was designed to evoke nostalgia for the Old South, where enslaved Black women were often ...

In addition, Aunt Jemima is to donate at least $5m ... said the brand perpetuated the idea of a "mammy" character - a submissive black woman who nurtured her white master's children.

The original image used on Aunt Jemima products - a smiling black woman with a bandana in her hair - had been widely criticised for romanticising the antebellum South, a time before the US Civil War.