SABECO inaugurated the cutting-edge SABECO Beer Research and Development Centre (SRC) on November 20, aspiring to elevate ...

Ranked among the highest beer consumption countries, Vietnam is a brutal and unforgiving battleground. In 2020, BSG Chill, an infantile and light beer added to the total BIA SAIGON family, entered the ...

Local retailers were rejecting the brand, many Vietnamese drinkers said no to buying and drinking our beer. The 146-year heritage built in Vietnam was jeopardized. Facing this crisis, the big overall ...