It's easy to spread and perfect for cakes, cupcakes and cookies ENDLESS OPTIONS: Add your own twist by trying tested and trusted Betty Crocker recipes HOMEMADE TASTE: The Red Spoon is my promise ...

The baking aisle is filled with a variety of Betty Crocker cake mixes, catering to every preference from lava cakes and pound cakes to upside-down cakes and more classic-style bakes. However ...

The era of convenience food (and liberated housewives) was upon us, and as part of that trend, Betty Crocker popularized ...

The cookbooks and test kitchen tours also sold like hot cakes. "I was lucky enough to interview quite a few women who worked for the Betty Crocker kitchens ... Her 75th birthday portrait was ...