For many B2B marketers, their worth is measured by volume of leads rather than strategic impact. How can they break the cycle ...

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

In B2B marketing, simply sticking to traditional channels may limit your potential.  As audiences diversify and new ...

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. The post Why B2B marketing must adopt B2C tactics appeared first on MarTech.

With its specific focus and rise in content marketing, it is increasingly becoming a key platform for B2B marketers, offering several benefits. LinkedIn is a platform that enables you to not only ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Particularly in B2B, where the purpose of marketing tends to be less well understood, the CMO function is evolving rapidly. A ...

The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the ...

The growth of influencer marketing has provided tremendous opportunities for B2B marketers in the IT services industry to reimagine some of their marketing programs.

The potential value a celebrity investor can bring to a consumer company, beyond just writing a check, is obvious: marketing ...

Leveraging consumer trends and having better control of pricing mean better opportunities and profit margins in the D2C than ...