the modern B2B buyer expects a seamless, informative and efficient purchasing experience. At the heart of this transformation lies a critical issue, the management of product information. Akeneo’s ...

B2B buyers start from a position of considerable knowledge. However, in order to make the best possible purchase decision, they then set out to acquire the additional knowledge they need. The big ...

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has ...

While persistence can be a big key to success in B2B sales in crowded markets, if marketing feels intrusive or overly aggressive, prospective customers will quickly lose interest. Bombarding leads ...