It's difficult to see a way out of these diminishing returns. MarketingProfs DNA consulting services provide proven, world-class frameworks that help you define your overall marketing, positioning, ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

But more than 20 years after the first branded email message hit inboxes, email marketing remains stout as a business-to-business outreach and lead-generation tool. "Email is the channel for serious ...

If you are a B2B organization trying to find ... Not even considering leveraging email. “Many businesses push email marketing to the wayside,” says Highby. “This is likely because of the ...