The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into Dual-Gender Anarchy With the introduction of a female-focused scent, the bro-centric world of Axe gets ...

Axe tapped Sony, Wild Tangent and rich-media mobile advertising network Greystripe for the multiplatform game initiative, which includes mobile, the Web and console media, as part of a campaign to ...

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation ... Ping created six different keywords, ...