Blonde hair? You need a purple shampoo. Blonde is a highly complex hair colour. The getting there (especially if you’re far from it on the natural colour spectrum) is tough, and the staying ...

“Purple shampoos are a lifesaver for grey and silver hair,” says Fletcher-Holmes ... As well as brighter, boosted colour with no brassy undertones, the Australian superfoods in the formula ensure hair ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...