The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences ...

The SQL generator helps advertisers create ad-targeting audiences through requests using natural language. It reduces development times from hours to minutes. It can identify customers who viewed ...

In general, finalists displayed a huge range of innovative strategies to overcome their challenges such as full-funnel video ad campaigns, multi-channel approaches combining Amazon DSP and Streaming ...

Amazon Ads' new SQL Generator helps advertisers develop insights using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels.

At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC ...

Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop ...

A study carried out in Germany found that Sponsored Ads and DSP worked together to reduce time to revenue baseline by nearly a quarter (24%) in comparison with a benchmark where a product was not ...

Jivox IQ DaVinci+ Commerce Media Campaign Management Platform™ unites creative, audience and media in a single workflow. Through the integration with Amazon DSP, customers are able to match their ...

an innovative ad tech solution provider that enables unified buying and measurement for Streaming TV ads across Amazon Marketing Cloud and the Amazon DSP. This partnership combines Stackline's ...