“Members of the millennial and Gen Z generations are especially likely to be prone to nostalgia for the 90s/00s now, as they remember their childhood, teen years and late adolescence,” she says.

Leading brow and beauty expert Hollie Parkes tells Stylist: “The 90s nostalgia trend has been circling for a few years. We’re seeing it everywhere, from the runway to TikTok. Think icons like ...

They’ve set up the space to celebrate pop culture from the late 1990s and early 2000s with flip phones and a full cocktail ...

Or look at apparel brand Bobby Jack: its brand comms retain the quirkiness of 90s and 00s ... most striking. Nostalgia draws attention, almost like a necessity”. These aesthetic elements make ...

OTT shows like The Archies and remakes of '90s hits like Takeshi’s Castle fuel the craze. Dr Chandni Tugnait, MD (AM), Psychotherapist, says, "Nostalgia drives consumer behaviour, prompting ...