Do you have any rust?" Russ opened many a conversation with question while pulling a tube of Magica from his pocket and a rust stained cloth to demonstrate how Magica Rust Remover worked. Williams would even go as far as donning a top hat and tails at trade shows and on live TV shows such as QVC, to resemble "the Magician" on the product's logo. That's because he knew that the formula inside his tube of Magica would magically eliminate rust from just about anything - clothing, boats, furniture, concrete, antiques, sporting equipment and even carpet. Magica truly does remove rust stains "like Magic!